Essays about: "TOM THOMASSON"

Found 2 essays containing the words TOM THOMASSON.

  1. 1. Funding by the IT Crowd

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tom Thomasson; Erik Öhlén; [2015]
    Keywords : Entrepreneurship; Crowdfunding; Motivational theory; Entrepreneurial finance;

    Abstract : In the modern economy the importance of new firms is undisputed. New firms drive both economic growth and new employment opportunities. The main obstacle for new firms, in the important start-up phase, is the attainment of sufficient capital. Crowdfunding is a new source of financing, which has had a substantial effect on the financing scene. READ MORE

  2. 2. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

    University essay from KTH/Entreprenörskap och Innovation; KTH/Entreprenörskap och Innovation

    Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
    Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

    Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE