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Found 2 essays matching the above criteria.

1. 1. Funding by the IT Crowd

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Tom Thomasson; Erik Öhlén; [2015]
   Keywords : Entrepreneurship; Crowdfunding; Motivational theory; Entrepreneurial finance;

   Abstract : In the modern economy the importance of new firms is undisputed. New firms drive both economic growth and new employment opportunities. The main obstacle for new firms, in the important start-up phase, is the attainment of sufficient capital. Crowdfunding is a new source of financing, which has had a substantial effect on the financing scene. READ MORE

3. 2. Factors that Affect the Strategic Choice of Sales Channels : A Study of the Swedish Clothing Retail Industry

   University essay from KTH/Entreprenörskap och Innovation

   Author : DANIEL BIÖRCK; TOM THOMASSON; [2014]
   Keywords : clothing retail industry; sales channels; factors; online shop; brick-and-mortar; retailers.;

   Abstract : The clothing retail industry has developed globally and is today one of the world’s largest industries. In recent years, Sweden has developed a competitive fashion industry, where the new trend in e-commerce is clear. READ MORE