Essays about: "TV advertisements"
Showing result 11 - 15 of 26 essays containing the words TV advertisements.
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11. Legitimizing the plastic body: rise of plastic surgery and changing body ideals in contemporary South Korea
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : South Koreans today take a remarkably liberal attitude towards plastic surgery, as the highest per capita consumers of plastic surgery in the world. This rise in surgery has accompanied dramatic change in the Korean attitude towards the body and advanced a new attitude, one that was rare as recent as in 1990. READ MORE
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12. The Impact of Environmental and Societal CSR Messages on Purchase Intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE
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13. Cultural influence in Advertising
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : The research investigates to the question “How Swedish and Pakistani Television advertisements differ from each other on basis of cultural differences; are there any similarities?”. The study elucidates the reflection of cultural values in Television advertisements of Telenor Sweden and Pakistan by following deductive case study approach. READ MORE
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14. Consumers' Experience of Advertisements in Tablet Devices
University essay from IHH, FöretagsekonomiAbstract : .... READ MORE
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15. Interactive Advertisements for Smart TV Devices Using Face Detection
University essay from Institutionen för datavetenskapAbstract : This thesis report details a project to extend the AdGateway product developed at Dohi Sweden with a framework that allows advertisers to create interactive advertisements. The key feature of this framework is to provide augmented reality capabilities by taking advantage of face recognition and webcams on smart TV systems. READ MORE