Essays about: "TV advertisements"

Showing result 16 - 20 of 26 essays containing the words TV advertisements.

  1. 16. Do animated TV ads matter? : Exploring Perceptions about Vodacom and Tigo TV ads among University Students in Tanzania

    University essay from

    Author : Elinami Mkhumbi John; [2012]
    Keywords : Television animation advertisements; social action theory; media literacy; perceptions; Tanzania.;

    Abstract : The focus of the study is to understand the efficiency of Vodacom and Tigo Television animation advertisements from the perspective of university students with and without education in media analysis in Tanzania. Vodacom and Tigo television animation advertisements have been introduced in Tanzania; however, there is little research about the effectiveness of the advertisements for market purposes of the commodities. READ MORE

  3. 17. Is No Marketing the New Marketing? -A Quantitative Study of the signaling effects of marketing vs. non-marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madeleine Gadd; Erika Brag; [2011]
    Keywords : Market Signal Theory; Word-of-Mouth; Advertising; Fashion Industry; Restaurant Industry;

    Abstract : In a world where we are constantly surrounded by advertisements and companies are doing everything in their power to cut through the media clutter and reach their target audiences it is surprising that some brands manage to reach significant success without marketing at all. There are fashion brands that have become household names without ever buying a magazine ad and restaurants that are fully booked months in advance even though most people have never even heard of them. READ MORE

  4. 18. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE

  5. 19. The Visual Representation of Gender in Illustrated Children’s Books in Iran and Sweden Today : A study of ‘The lover and Sanam’ and ‘That’s what a princess does’

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Kiarokh Moattar; [2010]
    Keywords : عاشق و صنم; Ali Namvar; That’s what a princess does; The lover and Sanam; Semiology; Semiotics; Gender; Illustrated children’s books; Children’s books; Visual Culture; Gender stereotypes; Children’s literature; Mohammad Reza Shams; محمدرضا شمس; Så gör prinsessor; Per Gustavsson; علی نامور; Arts and Architecture;

    Abstract : Since culture has been changing over the time in all of the societies, the notions of gender and sex-role stereotypes as two of the constitutive parts of culture have been altering as well; due to the development of contemporary movements such as feminism and gender-related discourses. Nevertheless, because of different social environments and different rituals and values the development pace and pattern of such changes do not follow the same rhythm and same character in all countries. READ MORE

  6. 20. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE