Essays about: "TV advertisements"

Showing result 21 - 25 of 26 essays containing the words TV advertisements.

  1. 21. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE

  3. 22. Puns in Japanese advertisements

    University essay from Lunds universitet/Japanska

    Author : Johan Gustafsson; [2010]
    Keywords : SSTH; GTVH; Semantic Script Theory of Humor; Script theory; General Theory of Verbal Humor; commercials; humor; joke; wit and humor in advertising; humor i reklamen; Languages and Literatures;

    Abstract : Everyone knows that English is big on puns. However, most speakers of Japanese know that this is very much true for this language as well. READ MORE

  4. 23. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amanda Lundmark; Johannes Wikström; [2010]
    Keywords : ;

    Abstract : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. READ MORE

  5. 24. The Effects of Television Advertising on Children as Consumer

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Gülçin Uyan; [2009]
    Keywords : Advertising; Television; Effects; Children; Consumers;

    Abstract : Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. READ MORE

  6. 25. Guerrilla Marketing : Reaching the customer in an untraditional way

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Per Sandberg; Henrik Stierna; [2006]
    Keywords : Guerrilla Marketing; Marketing; Entrepreneurship;

    Abstract : Introduction: One is under continuous influence of commercials and advertisements each day, it has reached to such a level that the end customer are blocking today’s channels. Therefore the authors of this thesis argue that mainstream marketing approaches are getting old, TV commercials and traditional advertisements are not as effective as it has been. READ MORE