Essays about: "TV advertisements"

Showing result 6 - 10 of 26 essays containing the words TV advertisements.

  1. 6. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

    University essay from Stockholms universitet/JMK

    Author : Nanina Studer; [2019]
    Keywords : Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

    Abstract : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. READ MORE

  3. 7. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  4. 8. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Christensen; Peter Skoggård; [2017]
    Keywords : humor; television advertising; U.S.; Sweden; culture; language; globalization; adaptation; standardization; consumer experience; humor; tv-reklam; Amerika; USA; Sverige; kultur; språk; globalisering; anpassning; standardisering; konsumentupplevelse;

    Abstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE

  5. 9. Gender Representation in TV Advertising regarding Social Interaction : The Construction of Stereotypes through Symbolism and Connotations

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Jan Hofmann; [2016]
    Keywords : TV advertisements; gender representation in media; stereotyping; sexism; feminism; masculinism; critical discourse analysis;

    Abstract : Gender representation is a frequently addressed field within media and communication studies in general and in the subject of TV advertising in particular. Previous research mainly focused on the detection of commonly exploited stereotypes that are used to portray women and men respectively. READ MORE

  6. 10. Portrayals of men in advertising

    University essay from

    Author : Chloé Hazotte; Manon Roy; [2016]
    Keywords : Portrayals – advertisements – stereotype – TV advertising;

    Abstract : .... READ MORE