Essays about: "TV commercials"

Showing result 1 - 5 of 22 essays containing the words TV commercials.

  1. 1. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  2. 2. The Gender of Kinder-Chocolate : A Visual Analysis of TV Commercials and the Representation of Gender and Children

    University essay from Linköpings universitet/Tema Barn

    Author : Alexia Langas; [2018]
    Keywords : gender; children; commercials; Kinder; visual analysis;

    Abstract : This thesis examines the gender portrayal of gender in relation to children in TV commercials by the brand Kinder. Gender, Advertising and children are three topics that in relation to each other are a highly important study topic. READ MORE

  3. 3. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Piotr Tamborowski; Joanna Stawicka; [2016]
    Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

  4. 4. The Usage of English in Swedish TV Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Sandra Fransson; [2014-02-13]
    Keywords : Global English; Code-switching;

    Abstract : The aim of this essay is to study the usage of English in Swedish TV commercials; mainly how much English is used, and whether this depends on factors such as channel, time of day, target audience, and product/service being advertised. In total, 247 commercials were studied. READ MORE

  5. 5. The Impact of Environmental and Societal CSR Messages on Purchase Intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nickilina Heikkilä; Julia Freter; [2014]
    Keywords : Corporate Social Responsibility; Theory of Planned Behavior; Environemntal marketing; Societal marketing; Purchase Intention;

    Abstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE