Essays about: "TV commercials"

Showing result 11 - 15 of 25 essays containing the words TV commercials.

  1. 11. Factors that influence the intention of Swedish people to adopt online movie services.

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Jasper van Helmond; Usanee Gudeerat; [2011]
    Keywords : online movie service; behavioral intention; service adoption;

    Abstract : Title:                     Factors of online movie services that influence the intention of Swedish people to adopt it. Background:      Currently there are very few providers of online movie services.  There are no established or well known companies that provide such a service in Sweden. READ MORE

  3. 12. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE

  4. 13. Chill, take it easy, would you mind settling down? An empirical study of code switching within the English language when spoken by teenagers in Sweden

    University essay from Lunds universitet/Engelska

    Author : Anna Lagnevik; [2010]
    Keywords : Languages and Literatures;

    Abstract : In Sweden there is a first language Swedish and minority languages such as Finnish, Tornedalen Finnish, Romany, Samian, and Yiddish. Although English is not a second language in Sweden some people suggest it should be. From the age of nine children start to learn the English language in school. READ MORE

  5. 14. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE

  6. 15. Puns in Japanese advertisements

    University essay from Lunds universitet/Japanska

    Author : Johan Gustafsson; [2010]
    Keywords : SSTH; GTVH; Semantic Script Theory of Humor; Script theory; General Theory of Verbal Humor; commercials; humor; joke; wit and humor in advertising; humor i reklamen; Languages and Literatures;

    Abstract : Everyone knows that English is big on puns. However, most speakers of Japanese know that this is very much true for this language as well. READ MORE