Essays about: "TV commercials"
Showing result 6 - 10 of 25 essays containing the words TV commercials.
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6. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE
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7. The Usage of English in Swedish TV Commercials
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : The aim of this essay is to study the usage of English in Swedish TV commercials; mainly how much English is used, and whether this depends on factors such as channel, time of day, target audience, and product/service being advertised. In total, 247 commercials were studied. READ MORE
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8. The Impact of Environmental and Societal CSR Messages on Purchase Intentions
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis studies how the inclusion of corporate social responsibility (CSR) messages in advertisements influence consumers' purchase intentions in the Swedish Energy Sector. Through comparing the effects of TV commercials that either do or do not include CSR activities of the company, it was investigated how consumers' purchase intentions are affected when chosing energy provider. READ MORE
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9. A study of the use of English and other languages in TV-commercials in Sweden
University essay from Institutionen för språk, litteratur och interkulturAbstract : This investigation is about the English language in Swedish TV-commercials. Theinvestigation shows that there are commercials in Sweden that involve other languages thanSwedish. The languages found in this study apart from Swedish were English, Italian andGerman. The results show that the most common language was Swedish, which was used in405 (96. READ MORE
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10. Beauty Advertising - Message and Content
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : By an extensive analysis of TV commercials from 38 large brands and sub-brands from beauty segments skin care andcolor cosmetics, the thesis provides a mapping and an insight into beauty advertisement. This is done by exploring theconnection between advertising strategy, message and creative content. READ MORE