Essays about: "TV reklam"

Showing result 1 - 5 of 8 essays containing the words TV reklam.

  1. 1. Create, maintain and reap the rewards of a social media strategy.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Niklas Gustavsson; [2017]
    Keywords : Social Media; Social Media Strategy; Social; Media; Strategy Creation; Strategy Maintain;

    Abstract : This report analyzes the effects that social media marketing has on companies who choose to invest in a social media strategy. Previous research has looked at separate parts of a social media strategy, but no holistic view of the entire life cycle of a social media strategy has been created. READ MORE

  2. 2. HUMOROUS ADVERTISING : A STUDY OF U.S. TV ADS IN SWEDEN

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Filip Christensen; Peter Skoggård; [2017]
    Keywords : humor; television advertising; U.S.; Sweden; culture; language; globalization; adaptation; standardization; consumer experience; humor; tv-reklam; Amerika; USA; Sverige; kultur; språk; globalisering; anpassning; standardisering; konsumentupplevelse;

    Abstract : Globalization has resulted in cultures becoming more alike in many ways. The challenge is determining when communication methods can be common for a global market as opposed to targeted messages for a specific geographic area or demographic. READ MORE

  3. 3. A study of the use of English and other languages in TV-commercials in Sweden

    University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

    Author : Susanne Lepp; [2013]
    Keywords : Swedish TV-commercials; English in commercials; code-switching; globalization; svensk tv-reklam; engelska i reklam; tvåspråkighet; global engelska;

    Abstract : This investigation is about the English language in Swedish TV-commercials. Theinvestigation shows that there are commercials in Sweden that involve other languages thanSwedish. The languages found in this study apart from Swedish were English, Italian andGerman. The results show that the most common language was Swedish, which was used in405 (96. READ MORE

  4. 4. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE

  5. 5. Stay tuned! : TV-commercial avoidance in a multitasking environment

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Seyamak Arkannia; Gabriella Lundgren; Åsa Stenberg; [2009]
    Keywords : Ethnography; media consumption; distractions; multitasking; TV commercials; Etnografi; mediekonsumtion; distraktioner; multitasking; TV reklam;

    Abstract : Purpose:The purpose of the thesis is to, through an ethnographic case study, understand 20-25 year olds‘ multitasking habits when watching TV and to create a framework of the distractions identified for media consumption.Background:The changes in technology and the new possibilities of consuming media creates a need to understand how people in the ages of 20-25 consume media. READ MORE