Essays about: "TaaS"
Found 2 essays containing the word TaaS.
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1. Selenium-Testing as a Service
University essay from Linköpings universitet/Interaktiva och kognitiva systemAbstract : Selenium has been a method to test web applications for over a decade, it is interacting directly with the browser and has gained support from both browsers and the community. With the growing amount of browsers, mobile devices and operating systems which a web application is expected to work with, services providing these systems for testing web applications against has gained interest. READ MORE
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2. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector
University essay from Ekonomihögskolan, ELNUAbstract : Title: Better products, better world, better image: A study on the interaction of corporate social responsibility, new product development and brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. READ MORE