Essays about: "Tabea Kemna"

Found 1 essay containing the words Tabea Kemna.

  1. 1. Dialogue, Twitter and new technology-based firms : The communication practice on a social medium

    University essay from Institutionen för mediestudier

    Author : Tabea Kemna; [2013]
    Keywords : dialogue; public relations; PR; dialogic communication; new technology-based firms; NTBFs; tech start-ups; Twitter; social media; microblogging; content analysis;

    Abstract : Dialogical communication is considered to be the most ethical way of practicing public relations. Especially social medias’ potential for engaging in dialogue is mostly not exploited to its full potential. This study aims to shed light on new technology-based firms’ use of dialogical communication on Twitter. READ MORE