Essays about: "Tabea Simmes"
Found 1 essay containing the words Tabea Simmes.
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1. Influencer co-design strategies - Is the hype real? A quantitative investigation of the communication of influencer co-designs to consumers in fashion brands' social media marketing
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the social media age, many fashion brands are collaborating with influencers to design and market joint fashion collections. Even though the academic research fields of influencer marketing and co-creation are growing, little research has been conducted around the phenomenon of influencer co-design strategies and specifically, the impact of their communication to consumers by brands. READ MORE
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