Essays about: "Tabitha Walker"

Found 1 essay containing the words Tabitha Walker.

  1. 1. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Divya Govil; Tabitha Walker; [2020]
    Keywords : Green Marketing; Ethical Purchasing; Consumer Behaviour; Cultural Values; Consumer Purchasing;

    Abstract : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. READ MORE