Essays about: "Taeke Cornelis Schol"

Found 1 essay containing the words Taeke Cornelis Schol.

  1. 1. Adressing the gap between millennials' attitude and behavior towards sustainable packaging in the Dutch FMCG industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Jofel Jochems; Taeke Cornelis Schol; [2020]
    Keywords : Sustainable packaging; green purchasing; consumer behavior; generation Y; FMCG industry; The Netherlands; intention-behavior gap;

    Abstract : This dissertation investigated why Dutch millennials have a positive attitude towards sustainable packaging and whether this resulted into the purchase of sustainably packaged products in the FMCG industry. Data was collected by the use of a survey among 115 Dutch millennials. READ MORE