Essays about: "Taima Alaouir"

Found 1 essay containing the words Taima Alaouir.

  1. 1. Factors Driving Purchase Intention for Cruelty-free Cosmetics : A study of female millennials in Jönköping, Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Taima Alaouir; Robin Gustavsson; Nathalie Schmidt; [2019]
    Keywords : Purchase Intention; Cruelty-free; Cosmetic Industry; Altruism; Environmental Knowledge; Attitude;

    Abstract : Background: Ethical consumerism is no longer a niche market and consumers are increasingly aware of the power they have when purchasing ethical and believe they can make a change. Most corporations have realized the importance of being ethical and incorporate it into their business strategies. READ MORE