Essays about: "Tam Pham"
Found 1 essay containing the words Tam Pham.
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1. A study about e-loyalty using the Bagozzi framework
University essay from Institutionen för marknadsföring (MF)Abstract : Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. READ MORE
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