Essays about: "Tam Pham"

Found 1 essay containing the words Tam Pham.

  1. 1. A study about e-loyalty using the Bagozzi framework

    University essay from Institutionen för marknadsföring (MF)

    Author : Louise Åberg; Tam Pham; Johan Tomsfelt; [2013]
    Keywords : E-commerce; E-loyalty; Bagozzi Framework;

    Abstract : Purpose - The aim of this study is to explain two relationships: between e-loyalty and the emotional responses (e-trust and e-satisfaction) and between these emotional response and the appraisals (e-service quality and e-reputation). Method – The quantitative approach and survey method were used in this study. READ MORE