Essays about: "Tang Mingjiang"

Found 1 essay containing the words Tang Mingjiang.

  1. 1. Web site & customer value : from a marketing perspective

    University essay from Institutionen för ekonomi

    Author : Zhu Zhifeng; Tang Mingjiang; Hi Yin; [2007]
    Keywords : ;

    Abstract : The purpose of this dissertation is to find the key factors of web site which influence customer value. Through literature review, we find the role of web site from a marketing perspective is a medium of marketing, enhancing the marketing mix and endowing the marketing mix with new features; we also find that customer value is a comparison of benefit and cost, having both psychic value and utility value and covering the whole customer activity. READ MORE