Essays about: "Tanveer Hasan"

Found 1 essay containing the words Tanveer Hasan.

  1. 1. Influence of Brand Name on Consumer Decision

    University essay from Handelshögskolan vid Umeå universitet

    Author : Tanveer Hasan; [2008]
    Keywords : Branding; Brand Equity; Emotional Branding; Consumer Decision making; ;

    Abstract : In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. READ MORE