Essays about: "Tanya Gergova"

Found 2 essays containing the words Tanya Gergova.

1. 1. In-store driving forces behind the purchase decision-making process for high-end designed tableware products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tanya Gergova; Sunyoung Kim; [2016]
   Keywords : Decision-making process; In-Store Marketing; High-end designed tableware products; Driving forces; Consumer Buying Behavior; Business and Economics;

   Abstract : This thesis intends to investigate what are the driving forces behind the shopper's decision-making process in high-end designed tableware products and what is the role of the in-store marketing in the process. The authors of the research have found that there is a lack of knowledge about the consumer’s buying behavior in that segment and therefore it was decided the empirical part of the research to be made in collaboration with Villeroy & Boch – international company presented in 125 different countries around the world offering high-end designed products. READ MORE

3. 2. Burger Wars - case Burger King vs. McDonald's

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tanya Gergova; Emelie Lundqvist; Nathanael Muscat; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE