Essays about: "Tapestry segmentation"

Found 1 essay containing the words Tapestry segmentation.

  1. 1. Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Vadym Sokol; Kristijan Jordanov; [2020]
    Keywords : site selection; business performance; decision-making; location-driven decisions; modeling; small retail stores; sustainability; LEED; GIS; Tapestry segmentation; foot traffic; consumers; GLM; proximities; demographics; Starbucks; ESRI;

    Abstract : Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. READ MORE