Essays about: "Target Marketing"

Showing result 21 - 25 of 337 essays containing the words Target Marketing.

1. 21. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

3. 22. Building Brand Trust in E-Government among Socially Vulnerable Groups: A CaseStudy on The Swedish Tax Agency

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nejla Salkovic; Ebba Freidenvall; [2022]
   Keywords : Brand Trust; Affective Trust; Cognitive Trust; E-Government; E-services; Information Quality; System Quality; Service Quality; Digitalization;

   Abstract :  The purpose of this thesis is to gain an understanding of how public agencies can increase theirbrand trust by adapting technologies and digital strategies which target inclusiveness forsocially vulnerable groups. To obtain the research purpose, the study explores how the SwedishTax Agency work to adapt its digital tools and the ways in which these digital tools contributeto gaining brand trust. READ MORE

4. 23. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

   University essay from SLU/Dept. of Forest Economics

   Author : Eric Lwin; [2022]
   Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

   Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE

5. 24. Towards socially sustainable listed residential real estate companies? : Examining the narratives of Heimstaden and the impact of its practices on tenants against the backdrop of a tense socio-political climate in Berlin

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marie Urfels; [2022]
   Keywords : rental housing financialization; variegated financialization; social sustainability; social responsibility; Berlin;

   Abstract : Understanding the financialization of rental housing across space becomes increasingly important as residential listed real estate operating companies (REOCs) like Heimstaden expand their investments beyond their national borders. Especially as this comes at a time when there is a growing shortage of affordable housing in several European cities. READ MORE

6. 25. Changes in musicians’ perceptions and feelings as their original compositions are altered by AI.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christofer Vikström; Maximilian von Bonsdorff; [2022]
   Keywords : ;

   Abstract : The development of artificial intelligence has spread into a variety of different sectors as more and more possible applications are discovered. This study will focus on the potential effects that AI tools can have on musicians. READ MORE