Essays about: "Tat Pui Lau"
Found 1 essay containing the words Tat Pui Lau.
1. The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with SuccessUniversity essay from KTH/Industriell ekonomi och organisation (Inst.)
Abstract : Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market. In other words, we would look into the aspects that are important for building and strengthening a brand in overseas market. READ MORE