Essays about: "Tat Pui Lau"

Found 1 essay containing the words Tat Pui Lau.

  1. 1. The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with Success

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Catherine Wong; Tat Pui Lau; [2011]
    Keywords : Brand Portfolio; Brand Identity; Brand Positioning; Denmark; Hong Kong; Food Industry;

    Abstract : Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market.  In other words, we would look into the aspects that are important for building and strengthening a brand in overseas market. READ MORE