Essays about: "Tatiana Proskurina"

Found 1 essay containing the words Tatiana Proskurina.

  1. 1. Narrative visualizations: using interactive data stories in strategic brand communication

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tatiana Proskurina; [2018]
    Keywords : Narrative visualization; infographics; data visualization; brand communication; visual communication; visual storytelling; Social Sciences;

    Abstract : Storytelling have long been used by media and communication professionals to hit an emotional chord with the audience. Nowadays, the development of digital technologies opens new possibilities for conveying messages, and visual storytelling becomes a 'lingua franca'. READ MORE