Essays about: "Tchibo"

Found 2 essays containing the word Tchibo.

1. 1. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Annemarie Besenthal; Svea Pohl; [2018]
   Keywords : Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

   Abstract : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. READ MORE

3. 2. "Here Today, Gone Tomorrow"

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Effi Balandies; Phuong Ailien Nguyen; [2018]
   Keywords : omni-channel; shopping value; shopping experience; retail digitization; pop-up store; Tchibo; brand loyalty; Business and Economics;

   Abstract : The fast pace of digitization in the retail landscape has revealed serious challenges for retailers. With the rise of new touchpoints in customer journeys, retailers have to provide memorable experiences to retain and attract new customers. READ MORE