Essays about: "TeGenero"

Found 1 essay containing the word TeGenero.

  1. 1. The Big Pharma & The Elephant Man : A Qualitative study on the TeGenero Crisis Communication

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Nikolaus Martin Niehoff; Madeleine Wentjärvi; [2015]
    Keywords : crisis; communication; pharmaceutical; industry; TeGenero; kris; kommunikation; farmaceutisk; industri; TeGenero;

    Abstract : The pharmaceutical industry is prone to crises, yet the communication strategy of these saidcrises has not been sufficiently explored. The perception of pharmaceutical crises is stronglydependent on how the cases are portrayed both by the pharmaceutical companies and the medicaljournals. READ MORE