Essays about: "Technology Acceptance Model or TAM"

Showing result 21 - 25 of 33 essays containing the words Technology Acceptance Model or TAM.

1. 21. E-book market adoption in Sweden

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Gabriel Bergqvist; Diego Fernando Botero Aristizábal; [2018]
   Keywords : e-book;

   Abstract : The purpose of this thesis is to contribute to the knowledge about why customers select e-books, paper books or audiobooks, and what differences exist for different customer groups. Considering that publishing is a really old business, well established hundreds of years before the internet, it is not surprising that disruptive new concepts as e-books, audiobooks and the internet require the companies to change their way of doing and looking upon business. READ MORE

3. 22. Understanding Adoption of Mobile Wallets : On Aged Population

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Amirmohammad Koosha; [2018]
   Keywords : mobile wallet; technology acceptance; TAM; MPTAM; e-commerce; senior citizens; older population; aged population; social influence; perceived trust; perceived security; perceived risk; perceived ease of use;

   Abstract : A mobile wallet is a mobile application that is intended to replace leather wallets. With high mobile and Internet penetration and increased life expectancy in developed economies, adoption of mobile wallets by the older population is becoming more important due to new trends. READ MORE

4. 23. Delving into the digital : A marketing investigation into determinants of app usage intention 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Simon Hellberg-Zarders; Cécile Menard; [2018]
   Keywords : intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

   Abstract : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. READ MORE

5. 24. Artificial Intelligence in Customer Service : A Study on Customers' Perceptions regarding IVR Services in the Banking Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emil Åberg; Yeshodeep Khati; [2018]
   Keywords : IVR; AI; Customer Service; Banking; Customer Satisfaction; Wait time; TAM; Technology Acceptance Model; Sweden;

   Abstract : Title: Artificial Intelligence in Customer Interactions: A Study on Customers' Perceptionsregarding IVR Services in the Banking Industry Purpose: The purpose of this paper was to explore consumer perspectives on automated IVRcustomer services. Design/methodology/approach: This research paper was conducted qualitatively, where theresearchers developed a framework and a suggested model based on existing research andcollected primary data from eight interviews with open-ended questions. READ MORE

6. 25. Linking Health Workers’ perceptions to design for state of the art mobile health information systems and support tools.

   University essay from Blekinge Tekniska Högskola/Institutionen för kreativa teknologier

   Author : PASCAL ODHIAMBO; [2016]
   Keywords : mobile health; CSCW; healthcare professionals; acceptance models; collaboration and design.;

   Abstract : Typical hospital setups comprise units such as clinics, inpatient wards, outpatient services, casualty services, operating theatres, laboratories, medical schools (for university hospitals) and out-reach medical camps. Healthcare professionals are required to support these different units hence the need to be constantly mobile in undertaking their duties. READ MORE