Essays about: "Technology Acceptance Model"

Showing result 1 - 5 of 176 essays containing the words Technology Acceptance Model.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. User Adoption of Big Data Analyticsin the Public Sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Abayomi Rasheed Akintola; [2019]
    Keywords : adoption intention; big data; big data analytics; Cronbach’s alpha; probit regression; public sector; public policy; statistical significance; unified theory of acceptance; use of technology UTAUT ;

    Abstract : The goal of this thesis was to investigate the factors that influence the adoption of big data analytics by public sector employees based on the adapted Unified Theory of Acceptance and Use of Technology (UTAUT) model. A mixed method of survey and interviews were used to collect data from employees of a Canadian provincial government ministry. READ MORE

  3. 3. Mobile application onboarding processes effect on user attitude towards continued use of applications

    University essay from Högskolan i Jönköping/JTH, Datateknik och informatik; Högskolan i Jönköping/JTH, Datateknik och informatik

    Author : Hanna Eriksson; Emelie Parflo; [2019]
    Keywords : User Onboarding; Mobile Applications; Technology Acceptance Model; User Attitude; User Experience Design; User Interface Design; User Retention;

    Abstract : The growing popularity of smartphones in recent years has led to an increase in mobile application development and use. However, a large number of mobile applications are only used once before being removed. For companies and organizations to spend time and money on application development only to achieve low user retention rates is unsustainable. READ MORE

  4. 4. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniel Scherling; Roosa Antinoja; [2019]
    Keywords : E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Abstract : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. READ MORE

  5. 5. User Attitudes around Key Management, and their Impact on Blockchain Technology Adoption

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Daniel Jozsef; [2019]
    Keywords : blockchain; encryption; identity; online identity; sovereignty; self-sovereign; technology acceptance; tam; technology acceptance model; qualitative; user attitudes;

    Abstract : The following study examines the background of users’ decisions about their behavior concerning online identity, specifically looking at the acceptance or rejection of self-sovereign identity solutions and the technologies that support them: blockchain and asymmetric encryption. A qualitative analysis is presented of typical user narratives concerning online behavior, while exploring the cultural values underlying users’ decisions about accepting or rejecting new, potentially emancipatory technologies. READ MORE