Essays about: "Technology acceptance"

Showing result 1 - 5 of 351 essays containing the words Technology acceptance.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. User Adoption of Big Data Analyticsin the Public Sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Abayomi Rasheed Akintola; [2019]
    Keywords : adoption intention; big data; big data analytics; Cronbach’s alpha; probit regression; public sector; public policy; statistical significance; unified theory of acceptance; use of technology UTAUT ;

    Abstract : The goal of this thesis was to investigate the factors that influence the adoption of big data analytics by public sector employees based on the adapted Unified Theory of Acceptance and Use of Technology (UTAUT) model. A mixed method of survey and interviews were used to collect data from employees of a Canadian provincial government ministry. READ MORE

  3. 3. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniel Scherling; Roosa Antinoja; [2019]
    Keywords : E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Abstract : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. READ MORE

  4. 4. The Use Of Learning Management Systems In Primary Schools : A Qualitative Study Among Teachers In Sweden

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kenan Zakre; [2019]
    Keywords : Information and communication technology ICT ; learning management system LMS ; user acceptance; unified theory of acceptance and use of technology model UTAUT ; interpretive paradigm; qualitative research;

    Abstract : Information and Communication Technology is used in the education field in Sweden toimprove learning quality. The aim of this research is to investigate the use of LearningManagement Systems in primary schools, in the specific context of the role of LearningManagement System (LMS) in learning and teaching processes from teachers‟perspectives. READ MORE

  5. 5. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Nils Bure; Axel Pahne; [2019]
    Keywords : Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

    Abstract : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. READ MORE