Essays about: "Techtopia"

Found 2 essays containing the word Techtopia.

1. 1. The Startup Hype - Just a bluff?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Krista Glödstaf; Anna Groth; [2019]
   Keywords : Startup; Innovation; Nextopia; Techtopia; Consumer Behaviour; Positivity Bias; Brand Equity; Signalling Theory;

   Abstract : In the last few years increased media coverage on the successes of Swedish startups has lead to a considerable hype and aura around new and innovative companies that aim to disrupt their respective markets. But is this hype also represented and justified by consumer behavior? We aim to examine this phenomenon by comparing consumer choices in two types of products to determine the scope in which a product developed by a startup will be preferred to the same product produced by a traditional company. READ MORE

3. 2. Techtopia - How Tech Bias Among Consumers Affects Product Evaluations

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Johan Sjöstrand; William Appelgren; [2016]
   Keywords : Technology Optimism; Product Attributes; Word of Mouth; Impression Management; Techtopia;

   Abstract : Several studies have found technology to be viewed as something inherently positive. Investors have shown an irrational bias for investments in tech companies and people using tech products are generally regarded as more innovative and successful. READ MORE