Essays about: "Teemu Pynnönen"

Found 1 essay containing the words Teemu Pynnönen.

  1. 1. "We cannot shy away from a defeat" - Examining How Sports Organizations and Fans Communicate After a Defeat on Social Media in the Swedish Hockey League

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Teemu Pynnönen; [2018]
    Keywords : Organizational image management; social identity theory; social media; sports industry; sports organizations; sports fans; Swedish Hockey League;

    Abstract : This dissertation explored how sports organizations approach the communication of a defeat on social media from the perspective of organizational image management. Furthermore, this study sought to identify how sports fans react to a defeat on social media and what kind of implications fan reactions have on the organizational image management process. READ MORE