Essays about: "Temuulen Batmunkh"

Found 1 essay containing the words Temuulen Batmunkh.

  1. 1. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
    Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

    Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE