Essays about: "Teodor Teodosiev"
Found 1 essay containing the words Teodor Teodosiev.
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1. Value Co-creation Practices in Brand Community of Airbnb
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. READ MORE
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