Essays about: "Teodora Hertanu"

Found 1 essay containing the words Teodora Hertanu.

  1. 1. Act of kindness: A study on modern day crisis handling and its effect on brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
    Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

    Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE