Essays about: "Terese Andreasson"

Found 1 essay containing the words Terese Andreasson.

  1. 1. Made in China - Swedish Consumers’ Perception of China as a Country of Origin

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Terese Andreasson; Sarah Muller; [2013-07-16]
    Keywords : China; COO; CI; Swedish; consumer; attitude; brand; product;

    Abstract : Since China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. READ MORE