Essays about: "Terhi Suhonen"

Found 2 essays containing the words Terhi Suhonen.

1. 1. Service firms seeking scalability - A case study about scalability of service firm start-ups

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Onur Arda Ertem; Terhi Suhonen; [2012]
   Keywords : Scalability; Service firm; Start-up; Venture; Growth;

   Abstract : Background: Scalability is a research area that has attracted considerable attention in recent years. Despite the increase of interest towards this emerging phenomenon, academic literature is limited to analysis of IT and software firms. Moreover, the focus has been in the financial potential of scalable companies. READ MORE

3. 2. Branding in the air : A study about the impact of sensory marketing

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Terhi Suhonen; Jenny Tengvall; [2009]
   Keywords : Sensory Branding; Sensory Marketing; Customer-Based Brand Equity; Human Senses; Perception; Brand Knowledge; Congruency; Unconscious; Bonding;

   Abstract : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. READ MORE