Essays about: "Tetra Pak marketing"

Showing result 1 - 5 of 9 essays containing the words Tetra Pak marketing.

1. 1. The value of rib design in food packaging: from packaging company and consumer perspectives

   University essay from Lunds universitet/Förpackningslogistik

   Author : Thuan Anh Thu Hua; [2015]
   Keywords : Swedish consumers’ perception; Reinforcing ribs; Food packaging design; Swedish consumers’ purchasing driven.; General Works;

   Abstract : Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. READ MORE

3. 2. Investigating the Coordination Between Operations and Sales in an Industrial Environment - a Case Study at Tetra Pak

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Danielle Hultqvist; Filippa Wahlgren; [2012]
   Keywords : organisational success; strategic alignment; key performance indicators; capacity planning; operations strategy; marketing strategy; make-to-order; low-volume; lead-times; forecasts; Technology and Engineering;

   Abstract : Misaligned strategies that are developed within different units in a company is unfortunately a common occurrence. Generally, operations strategy and marketing strategy are difficult to align; the operations unit and the sales unit often have troubles understanding each other. READ MORE

4. 3. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

   University essay from Lunds universitet/Juridiska institutionen

   Author : Marie Svensson; [2012]
   Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

   Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

5. 4. EXPLORING THE INFLUENCE OF CULTURE ON CORPORATE SUSTAINABILITY : The example of France, Spain and Sweden

   University essay from Högskolan i Halmstad; Sektionen för ekonomi och teknik (SET); Bio- och miljösystemforskning (BLESS)

   Author : Adriana Corral Alonso; Daphné Lapourré; [2010]
   Keywords : Sustainability; sustainable development; corporate sustainability; culture; cultural dimensions;

   Abstract : Title: The influence of culture on corporate sustainability Authors: Adriana Corral Alonso and Daphné Lapourré Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Sustainability, sustainable development, corporate sustainability, Tetra Pak, culture, cultural influence, cultural dimensions, France, Spain, Sweden… Purpose: The purpose of this study is to explore how and to what extent cultural aspects can influence the corporate sustainability of a given company. Method: It is a qualitative case study enhancing on one hand primary research and on the other hand secondary data. READ MORE

6. 5. Improved Parts Packaging ? a case study performed at Tetra Pak Technical Service AB

   University essay from Lunds universitet/Förpackningslogistik

   Author : Anna Jernberg; Sandra Svensson; [2006]
   Keywords : Packaging logistics; ; packaging; logistics; branding; marketing; environmental aspects; packaging organisation; ; supply chain management; benchmarking; ; Tetra Pak; Tetra Pak Technical Service; Technological sciences; Teknik; Technology and Engineering;

   Abstract : Purpose: The purpose of this project is to contribute to the development and implementation of an improved packaging solution to Tetra Pak parts that provides a higher customer value with the ultimate goal to strengthen the Tetra Pak brand. Objectives: To evaluate a number of packaging solutions of corrugated board to a limited number of Tetra Pak unique Carton parts and produce recommendations regarding the number of package sizes needed to package these parts. READ MORE