Essays about: "Tetyana Syrovatka"

Found 1 essay containing the words Tetyana Syrovatka.

  1. 1. Shift in business models in pharmaceutical industry

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Tetyana Syrovatka; [2011]
    Keywords : Business model; business model canvas; pharmaceutical industry; blockbuster business model; defragmented business model; Business and Economics;

    Abstract : The following paper is devoted to the research about the shift in business models in the pharmaceutical industry. A fast changing business environment caused by a transformation of technology, communications and business itself, has created a new landscape for the pharmaceutical industry. READ MORE