Essays about: "The Body Shop values"
Found 3 essays containing the words The Body Shop values.
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1. The more comfortable you feel, the more power you have : A study on modest style consumption among young women
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : As clothing is the most visible type of consumption, what we wear often says a lot about who we are. We buy what we consider in line with our identity and avoid what we consider as not. Our consumption is influenced by a number of factors, whether internal or external and throughout the years we adopt a certain way of style. READ MORE
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2. Consumer perceptions on the incorporation of established brands : The acquisition of Body Shop by L’Oréal
University essay from Institutionen för ekonomiAbstract : This thesis aims at investigating consumers’ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The combination of two or more brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. READ MORE
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3. Values-led business : A study of the Ben and Jerry's concept and its applicability
University essay from IHH, FöretagsekonomiAbstract : The issue that is dealt with in this paper is the concept of values-led business. The idea behind the term is that businesses has a responsibility to the people and the society that make its existence possible and that social problems can not be solved unless business accepts taking on a leadership role which requires that business starts acting in the interests of the common good. READ MORE
