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Found 2 essays matching the above criteria.

1. 1. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

   University essay from Jönköping University

   Author : Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
   Keywords : Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

   Abstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE

3. 2. The Dark Side of Emotional Intelligence within a Company Context : A multiple case study exploring the dark side of emotional intelligence within Swedish companies

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Anna Carlsson; Linnéa Lyrbäck; [2019]
   Keywords : Emotional Intelligence; The Dark Side of Emotional Intelligence; Emotional Manipulation; Emotional Management;

   Abstract : Background:The society of the 21st century is shaped by a highly competitive environment and a vast amount of uncertainties. To stay competitive and up to date, people must manage other people and their emotions with excellence. READ MORE