Essays about: "The Impact of Product Innovation on Sales Volumes of"

Found 1 essay containing the words The Impact of Product Innovation on Sales Volumes of.

  1. 1. The Impact of Product Innovation on Sales Volumes of Consumer Goods

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Idowu Akindipe; [2007]
    Keywords : strategy; marketing; product innovation; consumer goods;

    Abstract : Studies have shown that application of innovation in products and marketing as strategy is important to the survival of a firm. However, only few companies are adopting this concept as a major strategy due to their obliviousness to its imminent contribution to the corporate goal. READ MORE