Essays about: "The Pink Ribbon"

Found 2 essays containing the words The Pink Ribbon.

  1. 1. "Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Caroline Stark; Jonas Berggren; [2010]
    Keywords : Business Ethics; Corporate Social Responsibility CSR ; Cause-Related Marketing CRM ; The Pink Ribbon;

    Abstract : .... READ MORE

  3. 2. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
    Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

    Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE