Essays about: "The Rossiter-Percy grid"

Found 1 essay containing the words The Rossiter-Percy grid.

1. 1. Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University 

   University essay from Avdelningen för ekonomi

   Author : Charlotte Ekberg; [2010]
   Keywords : Marketing communications; awareness; AIDA; Lavidge and Steiner; FCB-grid; The Rossiter-Percy grid; buying process; marketing communications; student marketing;

   Abstract : Aim: The purpose of this paper is to investigate how Södertörn University may build a stronger brand through marketing communications. The paper discussed each stage of the buying process. With models like these it is possible to measure the number of consumers who occupy the different stages. READ MORE