Essays about: "The Shopping Momentum effect"

Found 1 essay containing the words The Shopping Momentum effect.

  1. 1. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mimmie Blomberg; Jessica Wennerstein; [2012]
    Keywords : The Shopping Momentum effect; In-store Marketing; Communication Challenges; Retail Marketing;

    Abstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE