Essays about: "The Shopping Momentum effect"
Found 1 essay containing the words The Shopping Momentum effect.
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1. THE FIRST MOMENT OF TRUTH - Why timing of in-store marketing matters
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Retail managers of today face many and complex challenges on how and where to reach their customers. As of today, almost 70 % of all grocery shopping decisions are made in-store, which implies the store itself to be a fundamental area for communicating and influencing customers in course of making their shopping (Nordfält, 2012). READ MORE
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