Essays about: "The Significance of Attitudes"

Showing result 6 - 10 of 75 essays containing the words The Significance of Attitudes.

1. 6. Electric Leisure Boats: Enablers and Barriers : A case study of leisure boat manufacturers

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : FREDRIK IHRFELT; [2023]
   Keywords : Leisure boats; electric boats; electrification; technology management; innovation; industrial transformation; accelerators.; Fritidsbåtar; elbåtar; elektrificering; teknikledning; innovation; industriell transformation; påskyndare.;

   Abstract : Combustion engines and fossil fuels have traditionally driven motor-powered leisure boats. Electrification is quickly transforming the transportation sector, but electric boats are rare. The primary drawback of the electric boat is the high production cost. READ MORE

3. 7. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

4. 8. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
   Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

   Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

5. 9. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

6. 10. Security awareness training : Impact of security awareness training on employee attitudes, behaviors, and organizational cybersecurity: A study in medium-sized companies

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Carl-Adam Spanlang; [2023]
   Keywords : Information security; cybersecurity; security awareness training; nanolearning;

   Abstract : This research study investigates the efficacy of security awareness training programs in managing information security threats. Through a systematic literature review (SLR) and multiple interviews, the research explains the interplay between employees' security knowledge, attitudes, and behaviors in the context of these training programs. READ MORE