Essays about: "The World of Word-of-Mouth WOM : The Factors Influencing WOM Communication"
Found 1 essay containing the words The World of Word-of-Mouth WOM : The Factors Influencing WOM Communication.
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1. The World of Word-of-Mouth (WOM) – The Factors Influencing WOM Communication
University essay from Sektionen för Hälsa och SamhälleAbstract : In this study we try to answer the questions regarding factors that may have influence on Word-of-Mouth (WOM) referrals within the service industry. Aim of this paper is to explore relevant literature in search for factors that may influence WOM communication, create a model of factors that will be tested during the research and finally to gather both the theoretical and empirical data in the new model that describes observed factors. READ MORE
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