Essays about: "The World of Word-of-Mouth WOM : The Factors Influencing WOM Communication"

Found 1 essay containing the words The World of Word-of-Mouth WOM : The Factors Influencing WOM Communication.

  1. 1. The World of Word-of-Mouth (WOM) – The Factors Influencing WOM Communication

    University essay from Sektionen för Hälsa och Samhälle

    Author : Canan Ibramovska; Kamila Weremko; [2008]
    Keywords : ;

    Abstract : In this study we try to answer the questions regarding factors that may have influence on Word-of-Mouth (WOM) referrals within the service industry. Aim of this paper is to explore relevant literature in search for factors that may influence WOM communication, create a model of factors that will be tested during the research and finally to gather both the theoretical and empirical data in the new model that describes observed factors. READ MORE