Essays about: "The Zaltman Methaphor Elicitation Technique"

Found 1 essay containing the words The Zaltman Methaphor Elicitation Technique.

  1. 1. Motivational factors and values of : a study of Swedish producers in local food nodes

    University essay from SLU/Dept. of Economics

    Author : Fanny Blom; Sandra Danielsson; [2021]
    Keywords : local food nodes; economic and non-economic values; Means-End Chain; The Zaltman Methaphor Elicitation Technique; farmers motives;

    Abstract : Securing food for the whole population is a key issue in the world. One way to make it possible is by developing the supply chains to a more sustainable agri-food system. These systems should provide the consumer with good, affordable food while the producers still get a good return for their products. READ MORE