Essays about: "The concept of customer value in CASE OF SERVICES marketing"

Found 4 essays containing the words The concept of customer value in CASE OF SERVICES marketing.

  1. 1. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alina SUSOYKINA; [2018]
    Keywords : customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Abstract : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. READ MORE

  3. 2. A value chain analysis for timber in four East African countries : an exploratory case study

    University essay from SLU/Dept. of Forest Products

    Author : Daniel Hulusjö; [2013]
    Keywords : Value chain; analysis; timber; East Africa; värdekedja; analys; virke; Östafrika;

    Abstract : This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise development (Vi Agroforestry, 2012). READ MORE

  4. 3. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS

    University essay from Handelshögskolan BBS

    Author : Кatsiaryna Kazak; Yee Choi Wing; [2009]
    Keywords : Electrolux Laundry Systems; Just-in-time distribution; Relationship marketing; Dynamic capabilities; Competitive advantage;

    Abstract : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . READ MORE

  5. 4. Innovating Customer Value : A study in creating uncontested market space

    University essay from Företagsekonomiska institutionen

    Author : Per Mosseby; Björn Petter Made; [2005]
    Keywords : ;

    Abstract : A number of new companies are rapidly becoming successful in established markets, or are creating new markets for themselves where there is little or no competition. Their services and products seem to knockout their competition by offering significantly higher value compared to older products. READ MORE