Essays about: "The impact of demographic"

Showing result 1 - 5 of 200 essays containing the words The impact of demographic.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Social Gradients in Subjective Well-being during the COVID-19 Pandemic in Sweden

   University essay from Stockholms universitet/Sociologiska institutionen

   Author : Ida Johansson; [2024]
   Keywords : Subjective Well-being; SWB; COVID-19; pandemic; Sweden; social gradients; foreign-born; health inequalities; resources;

   Abstract : The COVID-19 pandemic prompted governments around the globe to employ various measures, such as social distancing and quarantine, to prevent its spread. The pandemic contributed to drastic changes in everyday life, through economic shocks, fear of the virus, morbidity, and mortality. READ MORE

5. 4. Spatio-temporal analysis of COVID-19 in Västra Götaland, Sweden

   University essay from Göteborgs universitet/Institutionen för matematiska vetenskaper

   Author : Natalia Andreeva; [2023-08-23]
   Keywords : ;

   Abstract : Spatio-temporal analysis of COVID-19 data with the two different statistical approaches is the main objective of this thesis. The first classical approach, the Endemic-Epidemic framework (Held et al., 2005) is a class of multivariate time-series models for the incidence counts, obtained from the surveillance systems. READ MORE

6. 5. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Mimmi Bergström; Tuba Tezcan; [2023-07-21]
   Keywords : COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

   Abstract : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. READ MORE