Essays about: "The importance of studying service marketing management"
Found 1 essay containing the words The importance of studying service marketing management.
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1. The influence of People : The Service Marketing benefits of training
University essay from Handelshögskolan vid Umeå universitetAbstract : In the past years the competition in the restaurant trade in Umeå is increasing. There is more choice for the customers and thereby the restaurants have to work harder to attract customers. One way is to Market themselves differently. In this research we are studying one way of diversifying Service Marketing, namely through people. READ MORE
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